What Is Digital Marketing?10 Best Tips To Know

What is Digital marketing

Digital marketing, also called online marketing, promotes brands to connect with customers using the internet and other forms of digital communication. This includes email, social media, web-based advertising, and text and multimedia messages as a marketing channel.

Source of Digital marketing

Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging is called digital marketing. In practice, digital marketing typically refers to campaigns that appear on a computer, phone, tablet, or other devices. It can take many forms, including online video, display ads, search engine marketing, paid social ads, and social media posts.

Content writing

This method involves answering your audience’s questions with useful content through social media, emails, blog posts, E-books, videos, or other channels. The rise of content writing has also extended the growth of online platforms such as youtube, Pinterest, Linkedin, etc.

The main target is to reach the audience and increase brand awareness, engagement, and sales.

Types of digital marketing

Content Marketing

SEO (Search Engine Optimization)

SMM (Social Media Marketing)

Paid Advertising

Email marketing

Content writing

The main target is to reach the audience and increase brand awareness, engagement, and sales.

Types of Content Marketing

There are many types of content marketing that you can choose to incorporate into your strategy

1. Social Media Content Marketing

There are many platforms like Facebook, Instagram, Pinterest, LinkedIn, and Snapchat to work with and share content (e.g., photos, live videos, pre-recorded videos, stories.

2. Infographic Content Marketing

It is easy to understand using a graphic format with short and clear images. Simple words and statements. They work well if you’re trying to simplify an educational and complex topic so all audience members can understand it.

3. Blog Content Marketing

You can do blogs with some creativity based on the topic and its purpose with a blog. We can promote internal and external content and blog articles via links, add social share buttons, and incorporate product information.

4. Podcast Content Marketing

Podcast marketing is marketing yourself, your products, and services through the creation and audio content

5. Video Content Marketing

You may choose to share your video content on social media platforms, landing pages, or on a website by which it can build a good relationship with the audience.

6. Paid Ad Content Marketing

paid ads are especially beneficial when paired with inbound marketing. You can share paid ads, including on social media, landing pages, banners, and sponsored content.

SEO MARKETING

SEO stands for “search engine optimization. It means the process of improving your site to increase its visibility when people search for products or services related to your business on Google by using keywords about your content. The better visibility your pages have in search results, the more likely you will gain attention and attract prospective and existing customers to your business.

It’s like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.

TYPES OF SEO

Technical SEO

On-Page SEO

Content SEO

Off-Page SEO

Local SEO

Mobile SEO

SOCIAL MEDIA MARKETING

Social media marketing is the process of creating content for social media platforms to promote your products or services. It refers to the use of social media and social networks to market a company’s products and services.

TYPES OF SOCIAL MEDIA MARKETING

content marketing/content creating.

Advertising/sponsorship.

Influencer marketing.

Social media management/community management.

Paid media.

Building your following.

Contributing to forums.

Reviews.

PAID ADVERTISING

Paid advertising is an online placement of ads for which an advertiser pays; it is one of the quickest ways to help potential customers discover your brand and offerings.

Types of paid advertising

1. Display Ads

2. Pay-Per-Click (PPC)

3. Social Media Ads

4. Native Advertising

5. Video Ads.

6. Remarketing/Retargeting

7. Influencer Marketing

Email marketing

Email marketing is the act of sending promotional messages to people in mass quantities. Typically it is to generate sales. Every email sent to a potential, or current customer could be considered email marketing.

TYPES OF EMAIL MARKETING

Welcome Emails

Email Newsletters

Dedicated Emails

Lead Nurturing Emails

Sponsorship Emails

Transactional Emails

Re-Engagement Emails

Brand Story Emails.

INSTANT MESSAGING

Instant messaging is a time text and rich-content communication tool among people; businesses use Instant Messaging to enable quick problem-solving with accelerated team workflow while sharing important information and updates with customers at scale interactively.

Instant messaging is a great new opportunity to communicate with your customers.

SMS messages are sent very quickly; Instant Messaging is a great development, satisfying the demands for speed, practicality, and real connectedness

TYPES OF INSTANT MESSAGING

Facebook Messenger

WhatsApp (Business)

WeChat (Official Account)

Line

Viber

AFFILIATE MARKETING

Affiliate marketing is an advertising model in which a company compensates third-party publishers to advertise the company’s products and services. The third-party publishers are affiliates, and It is the process by which an affiliate earns a commission for marketing another person’s or company’s products.